The future is here, and it’s all about providing an immersive experience that goes beyond the traditional approach of simply hosting events. With the rise of virtual and hybrid events, businesses must adapt to stay ahead of the curve. In this blog, we will discuss the State of B2B Digital Event Experiences in 2023, with Insights from the LXA report.  

So, what does LXA say on the current digital event landscape?

According to the LXA report, digital event experience is the new battleground for B2B marketers. The report highlights that currently, B2B digital events are valued at $114.12bn, with a 21.4% YoY growth rate up to 2030. This growth is due to the rise of virtual and hybrid events that are more accessible, cost-effective, and allow for a global audience. The report also shows that 94% of marketers believe that digital events are critical to their overall marketing strategy.

In 2023, B2B marketers will need to focus on delivering a digital event experience that is immersive, engaging, and memorable as well as collaborative. The use of immersive technology and gamification is expected to drive ROI for marketers. With the rise of virtual reality (VR) and augmented reality (AR), businesses can create an immersive experience that goes beyond what is possible with traditional events.

Immersive Technology

Immersive technology, such as VR and AR, provides an opportunity to create an experience that is as close to being there in person as possible. VR allows attendees to fully immerse themselves in the event, while AR can enhance the real-world experience. For example, businesses can use AR to provide attendees with interactive product demonstrations or to enhance networking opportunities. 

According to a report by Deloitte, VR and AR are expected to generate $1.5 billion (about $5 per person in the US) in revenue in 2023, with a 112% YoY growth rate. The report also shows that 88% of companies that have used VR and AR have seen positive ROI. 

However, Jugo immerses the user into the 3D environment without the need for VR and AR technology. Jugo uses two primary technologies. The first is called the unreal engine, which is the world’s most open and advanced 3D creation tool. Using 3D tooling, Jugo can create fully immersive environments that users can interact with. The second technology is called Nvidia, which employs virtual greenscreens that users can use on any of their devices. By using Nvidia, the human user can be positioned into the middle of the 3D environment, driving immersive experiences without the need for additional hardware like VR headsets.  

Gamification

Gamification is another trend that is expected to drive ROI for B2B marketers in 2023. By incorporating game elements into the digital event experience, businesses can increase engagement, encourage participation, and provide a memorable experience. Gamification can include activities such as quizzes, challenges, and competitions.

According to a report by Bizzabo, gamification can increase attendee engagement by 87%, improve lead generation by 52%, and increase social media shares by 68%. By incorporating gamification into the digital event experience, businesses can create a fun and interactive environment that encourages attendees to stay engaged and participate.

Jugo was built with human connection in mind. Our one-to-few and one-to-many environments provide the perfect digital space to interact with your colleagues in. Jugo allows teams to connect and have fun with each other by using live polls, interactive emojis and seamless Q&A’s.

Collaboration

In this digital era, collaboration tools enable companies to streamline communication, improve workflow, and increase productivity. By integrating these tools into digital event experiences, marketers can create a more interactive and engaging environment for attendees.

Collaboration tools can leverage features such as virtual chat rooms, live polls, and interactive presentations to capture the attention of their audience and create memorable experiences. These tools not only help to increase engagement but also allow for real-time feedback and data capture. As a result, businesses can use this data to refine their marketing strategies and improve their ROI.

Joseph Toma, CEO, Jugo

What is the Future of B2B Digital Event Experience?

In 2023, the State of B2B Digital Event Experience will be all about creating an immersive and engaging experience that goes beyond traditional events. Businesses will need to leverage the latest technology and incorporate new, innovative ways to drive ROI and ensure that attendees are engaged and leave with a positive impression.

With the rise of virtual and hybrid events, businesses must adapt to stay ahead of the curve. The LXA report shows that the digital event experience is the new battleground for B2B marketers, and businesses that fail to provide an immersive and engaging experience risk being left behind.

In conclusion, the State of B2B Digital Event Experience 2023 is all about creating an immersive and engaging experience that goes beyond traditional events. By leveraging the latest technology and incorporating gamification, businesses can drive ROI and ensure that attendees are engaged and leave with a positive impression. The rise of virtual and hybrid events provides an opportunity for businesses to reach a global audience and create a memorable experience that will leave a lasting impression.

Jugo, our experiential platform, reimagines how people connect, collaborate, and create in the digital world. We believe that when people feel purposeful and connected, anything is possible. Want to experience Jugo? Click here for a demo.