Ten years ago, ‘innovative’ content marketing was uploading a video to YouTube. It was novel and cut through the noise. Fast forward to 2023, with an average of 2500 videos uploaded to YouTube every minute, how do you build a modern content strategy that drives pipeline/ROI?

One tactic, webinars, continues to be an essential part of a content strategy. Why? Because of the volume of leads generated and the high attendee conversion ratio. But how do you attract, retain and give value to your audience; piquing their curiosity so they engage and become opportunities? This eBook examines these issues and more, providing the reader with a toolkit to create a content strategy and webinars that drive high ROI.