Grassroots, high-tech

Teaching transformed: U.S. Soccer powers up engagement coast to coast.

U.S. Soccer wanted more than just another training session, so it tapped into next-gen digital platforms to bring its teaching to life.

The result? Engagement off the charts, learning that hits deeper, and a nationwide network firing on all cylinders.

They don’t just keep the game alive — they drive it forward, deliver experiences that matter, and spark every connection from grassroots to the global stage.

North American soccer isn’t just supported by them; it’s shaped by them.

When the challenge was to break out of static, traditional teaching and unlock something with energy, U.S. Soccer turned to Jugo. Not for another screen share, but for an experience built to land harder, move faster, and connect deeper. Jugo transformed standard sessions into high-impact environments where insights stick, conversations cut through, and talent isn’t just developed — it’s unleashed.

For U.S. Soccer, its people are its
power source.

Revenue in the North American soccer market is projected to reach $4.49bn in 2025.

The Size of the Opportunity

Sources: Statista, Forbes, Sports Business Journal

Growing.

The number of first-time fans is up 400% year-over-year.

Bigger.

More than half (54%)
of soccer fans in North America are under the
age of 45, compared to NBA (51%), NFL (46%)
and MLB (43%).

Big.

“Amazing conversation! Thanks, Jugo
and U.S. Soccer, for providing the platform
to help us gain more insight and
perspective into this topic.”

Event attendee,
U.S. Soccer “Clint Smith Q&A”

U.S. Soccer’s mission is bold: ignite a national obsession with the world’s most universal game. It’s not just a sport — it’s a cultural accelerator, a community builder, and a force for progress.

Across the country, 118 Organisation Members carry that flame. From grassroots clubs to pro leagues, from regional associations to a national movement, they are the architects of soccer’s future. And with over 3 million players coming through U.S. Youth Soccer alone, the question wasn’t if they could scale passion — it was how to fuel it, everywhere, all at once.

Jugo is the digital environment built for teams that refuse to settle for flat communication.

It unlocks next-level engagement, transforms how people connect and align, drives morale like nothing else, and turns every session into a high-impact, insight-rich interaction. U.S. Soccer used Jugo to tear down the walls of traditional sessions and reimagine them as immersive experiences that deliver new perspectives, real-time feedback, and instantly actionable insights through virtual events built to hit different.

U.S. Soccer didn’t just want to train —

It wanted to elevate.

This is what next-level learning looks like.

The old formats weren’t getting it done, so it tapped into Jugo’s toolkit to turn routine sessions into high-energy, interactive experiences where focus locked in, participation spiked, and retention went through the roof. Breakout rooms, live polls, real-time Q&A, speaker highlights, video breakdowns, shared annotations — every feature dialled to keep audiences on the edge of their seats and in the centre of the action. This wasn’t a passive stream to tune into; it was a space where attendees became collaborators, perspectives collided, and the game evolved in real time.

From ice-breaking polls to tactical video breakdowns and audience-driven commentary, every moment was engineered for immersion and impact. The result? A connected, motivated, knowledge-hungry community ready to take what they learned and run with it. From one-off events to full-scale knowledge-sharing sessions, U.S. Soccer’s playbook has been rewritten — and it starts with experience-driven learning designed to unlock talent on demand.cale.

The video and analysis were AWESOME. I’ll attend these sessions more often.

Event attendee,
U.S. Soccer “Referee Report”

We build digital spaces where people don’t just tune in — they plug in, they respond, they move the conversation, they shape what comes next.

Exclusive access to real-time insights, community-driven dialogue, and engineered moments designed to leave a mark. This isn’t passive comms. It’s high-velocity interaction at scale. The result? Morale up. Buy-in multiplied. Momentum unstoppable. This is future-ready internal comms — not built for the sidelines, but for people on the pitch, in the moment, shaping the future of the game and their organization with every connection.

Level up

This was amazing. Beyond fantastic
and super insightful.

Event attendee,
U.S. Soccer “Anti-Racist Project”

Why Jugo?

Because the future waits for no one.

New frontiers

The engine behind the next generation of internal communication. Jugo opens a digital gateway for every leader, coach, and player who refuses to settle for average.

New Insights

Every digital interaction becomes a launchpad for fresh ideas, bold moves, and breakthrough strategies.

New energy

Jugo experiences aren’t watched — they’re felt. You see it in the chat, in the real-time polls, in the post-event buzz, and in the lift in morale you can measure.

New Reach

Jugo isn’t a platform — it’s a portal to boundless engagement. A collision point for immersive interaction and culture-defining experiences that take teams further, faster.

The BEST explanation and breakdown on challenges. I need more of these!
Sooo helpful!!”