A lot has changed in the virtual events world over the last two years, but some things have not. How you end your event is just as critical as how you start it. We’ve already written our top three tips for kicking things off, so here are our top three ways to close things out – and guarantee you stay front of mind long after folks have clicked ‘leave’. 

Give them something to remember you by 

Jugo might be a young company, but we’ve some serious experience behind us – including several hundred years of collective conference and summit knowhow. So here is our biggest missed opportunity at digital events… The gift. It doesn’t have to be big. It doesn’t have to cost a lot of money. It doesn’t even have to be a physical object.  

It does have to be relevant, useful and considered.  

For example, we still remember – four years on – the company that gave us a branded and fully charged power bank at an in-person event. Lots of companies were giving out power banks, but only one had taken them out of their boxes and plugged them in to make sure each unit was at 100%. Situationally relevant, exceptionally useful, and carefully considered. 

Here are some gifts we’ve seen excite audiences at virtual events: free access to in-depth research, a personalised celebrity video message, the-event-in-two-minutes (video highlights, downloadable slides and presentations), free trials, subscriptions to everything from wine clubs to podcasts.  

As one noted digital and customer experience expert told us recently: “I don’t need a $300 Montblanc wallet. I like yoga and that’s all over my social channels. Give me a $20 yoga voucher – I’ll remember you and be very, very impressed.” 

Finish with a flourish 

We don’t want to take you down a psychological rabbit hole, but this one is better explained by Nobel Prize-winning psychologist Daniel Kahneman. 

“The peak-end rule is a psychological heuristic in which people judge an experience largely based on how they felt at its peak (i.e. its most intense point) and at its end, rather than based on the total sum or average of every moment of the experience.” 

Or to put it another way: you need a strong finish. 

Bring back your most charismatic speaker, go for the emotions, clarify the message, give gifts, tell a story, connect. 

Be on time 

One of the most amazing things about virtual events is often also one of the most overlooked… You can reach people where they are. They let you into their homes and their places of work, onto their personal mobile devices, and into their lives. But with great power comes great responsibility. Put on a brilliant show, give your audience lots to think about, leave them on a high, and get out. Because that’s the most respectful thing to do. 

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To learn more about how Jugo’s virtual event solution can help you to address the shifting virtual world, check out some more of our insights below.  

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